How Calgary’s Savviest Homeowners Are Selling for More - The Royal Standard Way

By Shane Strebchuk, Crown & Kingsley Real Estate | The Royal Standard in Calgary & Area Real Estate

The Truth About Today’s Calgary Market

Calgary’s market is changing - and sellers who rely on “old-school” real estate tactics are leaving tens of thousands on the table.

We’re seeing record competition in Mount Royal, Elbow Park, and the inner city. But here’s what most agents won’t tell you:

Homes that look and feel extraordinary still sell fast - and for record highs.

Why? Because even in slower conditions, buyers will fight for the home that looks and feels like the dream they’ve been waiting for.

That’s exactly what we create at Crown & Kingsley.

Stage the Experience, Not Just the Home

Our listings aren’t “put on MLS and pray.” They’re produced like feature films.
We turn your property into a sensory experience buyers can’t forget:

 Cinematic video tours filmed at golden hour
 Candlelight and florals that create warmth in every photo
 The Royal Standard Cake baked fresh for staging - the scent alone sells homes
 Historic charm & modern elegance balanced through luxury styling

We spend 3× more on presentation and marketing than the average Calgary realtor. Why? Because presentation directly influences price.

Marketing Fit for Royalty

You deserve more than a yard sign and a Facebook post.

Our listings reach everywhere that matters:

• Google ad placement targeting Calgary luxury buyers

• Exclusive social reels that stop thumbs (and start showings)

• Features in Calgary luxury magazines & digital publications

• Premium retargeting campaigns - following interested buyers online until they book a showing

Your home becomes a headline.

Price Like a Strategist - Not a Dreamer

We don’t guess. We analyze.

Using our proprietary Royal Market Analysis, we combine:

• Data from the last 12 months of luxury and heritage home sales

• Active buyer behavior (what’s actually getting offers now)

• Micro-trends within Mount Royal (Upper Mount Royal / Lower Mount Royal), Elbow Park, Garrison Woods, Roxboro, Rideau Park, Scarboro, Bankview, Altadore, Beltline, Britannia, etc

Then we position your home at the sweet spot - where buyers fall in love and competition drives your price higher.

Protecting Your Equity with Precision

Selling a home is emotional - but it’s also one of the largest financial moves you’ll ever make.

That’s why we handle every detail with precision:

• Pre-list inspections (so you control the narrative, not the buyer)

• Heritage-home expertise (asbestos, wiring, foundations, and charm all managed gracefully)

• Professional negotiation designed to keep emotions in check and results high

Our goal: maximize your sale price while protecting your sanity.

The Crown & Kingsley Difference - It’s More Than Real Estate

We’ve built our reputation in Calgary’s most prestigious communities by blending luxury service with neighbourly warmth.

We believe real estate is about relationships, not transactions.

Our clients don’t just sell homes; they build legacies.

Ready to Elevate Your Sale?

If you’re thinking of selling this season, don’t wait for “the right market.”
The right strategy creates the market.

Let’s start with a private Royal Consultation - complimentary, strategic, and completely personalized.

Luxury  Historic Residential Condo

Shane Strebchuk
587-899-0881
info@crownandkingsley.com

Crown & Kingsley Real Estate | The Royal Standard in Calgary & Area Real Estate
“Never Ordinary. Always Extraordinary.”

crownandkingsley.com